The Ten Best Ways to Use Video to Brand Your Business

Video, video, video! By now, we don’t have to tell you how important video is today. It’s the quickest way to humanize your brand and build trust among your public. It speaks volumes and if you are yet to hop on the branded video bandwagon, you’d better get started....

Using Video to Reach Your Target Audience

Log onto any social media platform these days and you will see a common theme: video. Videos are ubiquitous, and it all comes down to audience engagement. For marketers, the video serves as a quick and easy way to speak to consumers in a conversational way. For users,...

How to Engage Your Audience Through Video

How to Engage Your Audience Through VideoIn the digital age, our attention spansare dwindling quickly. With so much stimuli and so much information available, we as consumers have to constantly sift through and be selective of the content we engage with. Capturing...

Using Video to Reach Your Target Audience

Using Video to Reach Your Target AudienceLog onto any social media platform these days and you will see a common theme: video. Videos are ubiquitous, and it all comes down to audience engagement. For marketers, video serves as a quick and easy way to speak to...
Communicating With Your Audience… Now and Later

Communicating With Your Audience… Now and Later

Communicating With Your Audience… Now and Later “A brand is a voice and a product is a souvenir.” – Lisa Gansky What makes a brand stand the test of time? Since its conception, Apple has continued to be at the forefront of technology innovation. Why, we may ask? What...