How to Engage Your Audience Through Video

How to Engage Your Audience Through VideoIn the digital age, our attention spansare dwindling quickly. With so much stimuli and so much information available, we as consumers have to constantly sift through and be selective of the content we engage with. Capturing...

Using Video to Reach Your Target Audience

Using Video to Reach Your Target AudienceLog onto any social media platform these days and you will see a common theme: video. Videos are ubiquitous, and it all comes down to audience engagement. For marketers, video serves as a quick and easy way to speak to...
Communicating With Your Audience… Now and Later

Communicating With Your Audience… Now and Later

Communicating With Your Audience… Now and Later “A brand is a voice and a product is a souvenir.” – Lisa Gansky What makes a brand stand the test of time? Since its conception, Apple has continued to be at the forefront of technology innovation. Why, we may ask? What...
Managing Your Message In One Minute or Less

Managing Your Message In One Minute or Less

Managing Your Message In One Minute or Less “The art of communication is the language of leadership.”-James Humes Communication is the foundation of all relationships. Whether it’s with your significant other, your colleagues, or your company’s target audience, you...