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Video. Video. Video. Why You Should Always Keep it to Two Minutes or Less.

“Smart brands don’t use their ads to interrupt the conversation. They become the conversation” – Barney Worfolk-SmithWhat do goldfish and humans have in common? According to research, a lot more than you might think. The famed study from Microsoft Corp....

The Ten Best Ways to Use Video to Brand Your Business

Video, video, video! By now, we don’t have to tell you how important video is today. It’s the quickest way to humanize your brand and build trust among your public. It speaks volumes and if you are yet to hop on the branded video bandwagon, you’d better...

Using Video to Reach Your Target Audience

Log onto any social media platform these days and you will see a common theme: video. Videos are ubiquitous, and it all comes down to audience engagement. For marketers, the video serves as a quick and easy way to speak to consumers in a conversational...

How to Engage Your Audience Through Video

How to Engage Your Audience Through VideoIn the digital age, our attention spansare dwindling quickly. With so much stimuli and so much information available, we as consumers have to constantly sift through and be selective of the content we engage with....