Managing Your Message In One Minute or Less
“The art of communication is the language of leadership.”
Communication is the foundation of all relationships. Whether it’s with your significant other, your colleagues, or your company’s target audience, you must hone your message to align with your best self and the purpose you hope to serve in the relationship. Effective communication requires you to listen in order to learn, not just to respond (something us marketers are guilty of all too often.)
Your message is a powerful force in getting your brand identity out there. It is also essential for building trust amongst your audience. Your message is the essence of your brand and it is something you must assess and reassess as you grow in size, voice, and presence throughout your journey. Here are a few checkpoints to evaluate the strength of your message and discover new areas for growth.
- Branding From the Inside Out
“Customers will never love a company until the employees love it first.”
– Simon Sinek, author, Start with Why
Consistency is an incredibly important element in the strength and recognition of a brand. Unfortunately, what many businesses fail to recognize is that brand consistency is just as important internally. Once you take the time to craft your message and launch your marketing initiatives, you may think that your message stops there. You may forget that it is your employees who serve as the true face of your brand. The experience of your brand must align with the experience of your employees in order to really make consistency count. So, how does your company culture measure up? Does the inside of the office reflect how you would like to be viewed on the outside? If the answer is no, it might be time to strengthen your company culture.
- Social Engagement
Once you have looked within to uncover your internal voice, it is time to evaluate how effectively you are engaging with others. Social media is not just for hashtags and chatty teens these days. With social media becoming a primary channel for most businesses, social media presence is becoming more important by the day. In fact, 95% of adults between the ages of 18 and 34 are most likely to follow a brand via social networking. When considering the effectiveness of your social media presence, you may ask yourself several questions:
- Am I delivering frequent content that is relevant and of interest to my audience?
- Am I positioning my brand as an expert and thought leader in my industry?
- Is my social media presence in alignment with my company’s branding?
- Am I highlighting the ways my company is unique?
- Visual Engagement
Did you know that visual content is a whopping 40 times more likely to be shared on social media than any other kind of content? Aesthetics really matter, especially with the visually-minded millennial population. How strong is your visual message? Does it communicate the tone and feeling that you would like to portray? Working with a graphic designer can be a great way to unify your message and provide greater impact to your audience. You would be surprised how far a great logo and color scheme can go to make your message stand out.
Your word creates your reality. What word describes your brand and the future you would like to create? When it comes down to it, branding is really that simple. Distilling your message into one overarching theme can help to evaluate everything you put out there and compel you to move forward with a deeper sense of self. Too often, brands will focus on the facts and ideas and lose that simplicity. When it comes to communicating your message, it is not enough to think with your head. What is the heart of your message?